In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. He grew his hobby into a world wide expertise that the industry has embraced. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. He has been surrounded by collectables ever since. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s.

Gotta Keep Flying T-Shirt, $7.50 plus taxĪFi founder and Editor-In-Chief Daniel “Julius Marx” Pickett has been around toys his whole life. “How To Train Your Dragon: The Hidden World” Pajama Sleeper, $12.50 Add a Light Fury 6-in-1 Sound Chip to your dragon furry friend for more training fun! How To Train Your Dragon: The Hidden World © 2019 DreamWorks Animation LLC. Light Fury has sleek white fur, soft brown claws and light blue eyes. All Rights Reserved.įire up your imagination with Light Fury! With her long tail and white wings, this elusive and untamed dragon is ready to soar into your collection. Ready to fly? Take off with your very own Toothless furry friend! With black fur and green eyes, this playful, loyal and intelligent dragon is ready to become your new BFF (Best Flying Friend)! You can even have more high-flying fun by adding a Toothless 6-in-1 Sound Chip to your dragon! How To Train Your Dragon: The Hidden World © 2019 DreamWorks Animation LLC. 22!īuild-A-Bear Bonus Club members will receive early access to purchase the updated Toothless and new Light Fury, along with additional exciting information about the collection, beginning on Jan. and Canada Build-A-Bear Workshop stores and at, in celebration of the upcoming premiere of DreamWorks’ “How to Train Your Dragon: The Hidden World,” in U.S. 17, new Toothless and Light Fury furry friends will be available for purchase in U.S., U.K.

Build a bear bonus club early access